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The Psychology of Persuasion Chapter 5: The Friendly Thief Cialdini begins the chapter by claiming that the Tupperware party is the "quintessential American compliance setting" The simple principle of liking for compliance purposes is supplemented by other weapons of influence: The real power of the Tupperware parties, however, comes from the presence of the friend and host ess who has arranged the gathering.
Liking your friend increases the pressure on you to buy the product. Charity organizations capitalize on this principle when they recruit people to canvas for funds in their own neighborhoods.
The Shaklee Corporation uses the "endless chain" method of gaining referrals from satisfied customers to their friends. Social scientists who have studied what makes us like another person have discovered a number of common elements. Physical Attractiveness A so-called "halo effect," physical attractiveness is a positive characteristic that dominates the way we view another person.
Unconsciously, people assume that good-looking people have such traits as talent, kindness, honesty, and intelligence Good grooming in hiring interviews has been shown to have a similar outcome on the decision.
Physical attractiveness also influences the outcome of judicial processes Physically attractive people are more often helped, and are more likely to persuade us, and these benefits are conferred beginning at an early stage in elementary schools.
Similarity "We like people who are similar to us" and studies have demonstrated that we "are more likely to help those who dress like us" This principle goes a long way towards explaining the ubiquity of uniforms and unofficial dress codes in schools.
We can foster liking based on the similarity principle if we claim to have similar background and interests as the person we want to persuade. Second, this was the case even though the men fully realized that the flatterer stood to gain from their liking him.
Finally, unlike the other types of comments, pure praise did not have to be accurate to work. Positive comments produced just as much liking for the flatterer when they were untrue as when they were true" Beware the wolf in sheep's clothing!
Contact and Cooperation We prefer the reversed image of ourselves that we see in the mirror everyday to the true image other people see of us. We like things that are familiar to us.
When faces of people are flashed quickly on a screen, those faces seen most frequently--even for a fraction of a second--are likely to trigger a positive recognition response when seen in real life Familiarity can be induced at an unconscious level through repetition, and this has profound consequences for political campaigns when we "recognize" those to whom we confer the power to make decisions on our behalf.
Why is this true? As Cialdini explains it, the school environment, despite the opportunity it provides for contact and greater familiarity, is generally highly competitive and stressful for the majority of students.The Psychology Behind How Clothing Influences How People See You At Work.
Casual dress can also be more persuasive, depending on your audience. You need to balance the power of authority. Influence: The Psychology of Persuasion. Chapter 5: Liking: The Friendly Thief. Cialdini begins the chapter by claiming that the Tupperware party is the "quintessential American compliance setting" ().
The Psychology Behind How Clothing Influences How People See You At Work. Casual dress can also be more persuasive, depending on your audience. You need to balance the power of authority. Anthropocentrism (/ ˌ æ n θ r oʊ p oʊ ˈ s ɛ n t r ɪ z əm /; from Greek Ancient Greek: ἄνθρωπος, ánthrōpos, "human being"; and Ancient Greek: κέντρον, kéntron, "center") is the belief that human beings are the most important entity in the ph-vs.compocentrism interprets or regards the world in terms of human values and experiences.
The term can be used. Persuasive Writing How to Harness the Power of Words [Peter Frederick] on ph-vs.com *FREE* shipping on qualifying offers. Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing.
Power Your Brand with the Persuasive Triangle & Inverted Pyramid. by David Nguyen. Content is often treated like an afterthought in the world of web design, but even the best-designed experience can be seriously hindered by mediocre or misaligned copy.